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Examining the CSR strategy of MNCs in Bangladesh

Examining the CSR strategy of MNCs in Bangladesh
Examining the CSR strategy of MNCs in Bangladesh
Purpose- The paper is designed to explore and analyze how multinational companies (MNCs) in Bangladesh define CSR, and how CSR is used by these companies as a strategic tool to improve business and social performances.

Design/methodology/approach- We choose a qualitative case study approach for this study, using multiple semi-structured interviews with 15 CSR managers and secondary data from websites and annual reports. Both primary and secondary data are collected from 10 leading MNCs that operate in Bangladesh.

Research limitations/implications- The most unavoidable limitation of this research lies in sample selection. We were able to select 10 companies due to additional MNCs. To overcome this limitation and increase the credibility of findings, we triangulate interview data and secondary data from annual reports and websites.

Practical implications- Our findings indicate that MNCs are increasingly recognizing the importance of using their core competencies to generate social benefits. The idea of adopting strategic CSR is predominantly steered by business benefits, which also provide necessary resources for social and environmental activities.
Social implications- The findings suggest that the shift from philanthropy to strategic CSR creates and fosters social benefits such as developing an entrepreneurial spirit and providing education.

Originality/value- Our findings demonstrate that MNCs operating in Bangladesh are gradually departing from philanthropy and moving towards strategic CSR by aligning their business strategies with CSR. In Bangladesh where CSR was previously viewed as a philanthropic activity, these findings make important contributions to the extant literature, particularly international CSR strategic literature and can be useful for future research in other developing countries.
Bangladesh, CSR managers, Multinational companies (MNCs), Strategic CSR, Stakeholders, and Philanthropy
2040-8021
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Quazi, Professor Ali
ded8261f-6e7e-44a2-9026-3505481c9ed3
Dr Ahmed Al-Abdin
Roy, Taposh
7e81485c-bc84-4e2b-8c2e-a5a6164cb6b2
Quazi, Professor Ali
ded8261f-6e7e-44a2-9026-3505481c9ed3

Roy, Taposh and Quazi, Professor Ali , Dr Ahmed Al-Abdin (2020) Examining the CSR strategy of MNCs in Bangladesh. Sustainability Accounting Management and Policy Journal. ().

Record type: Article

Abstract

Purpose- The paper is designed to explore and analyze how multinational companies (MNCs) in Bangladesh define CSR, and how CSR is used by these companies as a strategic tool to improve business and social performances.

Design/methodology/approach- We choose a qualitative case study approach for this study, using multiple semi-structured interviews with 15 CSR managers and secondary data from websites and annual reports. Both primary and secondary data are collected from 10 leading MNCs that operate in Bangladesh.

Research limitations/implications- The most unavoidable limitation of this research lies in sample selection. We were able to select 10 companies due to additional MNCs. To overcome this limitation and increase the credibility of findings, we triangulate interview data and secondary data from annual reports and websites.

Practical implications- Our findings indicate that MNCs are increasingly recognizing the importance of using their core competencies to generate social benefits. The idea of adopting strategic CSR is predominantly steered by business benefits, which also provide necessary resources for social and environmental activities.
Social implications- The findings suggest that the shift from philanthropy to strategic CSR creates and fosters social benefits such as developing an entrepreneurial spirit and providing education.

Originality/value- Our findings demonstrate that MNCs operating in Bangladesh are gradually departing from philanthropy and moving towards strategic CSR by aligning their business strategies with CSR. In Bangladesh where CSR was previously viewed as a philanthropic activity, these findings make important contributions to the extant literature, particularly international CSR strategic literature and can be useful for future research in other developing countries.

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More information

Accepted/In Press date: 3 November 2020
e-pub ahead of print date: 2020
Keywords: Bangladesh, CSR managers, Multinational companies (MNCs), Strategic CSR, Stakeholders, and Philanthropy

Identifiers

Local EPrints ID: 445056
URI: http://eprints.soton.ac.uk/id/eprint/445056
DOI:
ISSN: 2040-8021
PURE UUID: 4740809d-743c-449d-90b8-8427faa1d73e

Catalogue record

Date deposited: 18 Nov 2020 17:32
Last modified: 23 Nov 2020 17:32

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